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    E-Marketing

    From man’s earliest drawings of deer hunts on cave walls, we have told stories to enlarge our circle of friends, to tell others “I exist.” Some experts see the internet as carrying on the tradition of oral communication – or, as that sixties song described it, the grapevine. Lance Strate, a Fordham University communications professor points out, “we evolved with speech, we didn’t evolve with writing.”


    Disposing of Latex Paints

    Today, about 85 percent of all Architectural Coatings produced are water-based. Each year hundreds of millions of gallons of these products are sold to do-it-yourself customers and painting contractors.


    Construction Industry Guidelines: Help Make a Project Run Smoothly

    One of the best tools construction companies have at their disposal uses bytes, not bits. Best of all, this tool is free and available on the Internet for viewing or download (www. constructionguidelines.org). “Guidelines for a Successful Construction Project” is a comprehensive digital collection of guidelines and forms that provide contractors with critical insights on safety, cooperation and coordination among different parties at all stages of construction.


    Can Pay-Per-Click Marketing Help Grow my Business in 2008?

    Many PDCA-members have found a way to significantly increase the amount of business they get from the Web: Pay-Per-Click marketing. In fact, for some, Pay-Per-Click marketing (or PPC) is a key to staying competitive in today’s marketplace.


    As States Tighten the Noose For Employing Illegal Aliens, Legal Challenges Emerge

    Following Congress’ failure to reach an agreement over comprehensive immigration reform legislation, state legislatures across the country have begun to take matters into their own hands. As this trend emerges, overreaching state laws face more legal challenges.



    Are You Searching For Excellence?

    When asked to write an article on excellence for this publication, I immediately thought of Tom Peters’ best selling work of 1982 “In Search of Excellence.” It’s hard for me to believe it’s been 25 years since my dad presented this book to me, an aspiring young sales rep, telling me, “You need to read this...this guy Peters really gets it!” Well, it’s 2007, and while many of us continue to strive for excellence, it seems few actually achieve it. Or do we?


    Are Hold Harmless Obligations Steering Your Company Toward Misfortune?

    Think for a moment about how liability works for your personal automobile, and then consider how it works for the construction work your firm performs under a contract, and you may discover some interesting flaws in your contracts and/or insurance that you may want to address


    A Family Business Comes Full Circle

    There are a number of basic tenets that a family-owned business should observe in order to be fair to both non-family employees and family. Consider Jack and Cindy Royed, owners of Continental Painting in Cerritos, California. Many of their practices have evolved over the past 30 years, and have become more focused as their son, Matthew, has now joined the company.


    Professional Techniques

    These Professional Techniques are sure to translate into an improvement to your company’s bottom line! These techniques are taken from the Craftsmanship Operating Procedures (COP’s), which were developed by the PDCA Craftsmanship Forum.

    Planning For a Changing Economy

    All indicators are pointing to a slowing economy. Business owners need to see these reports as a leading indicator of where their business may be heading.

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