- This course covers Full-Circle Marketing, showing you how to create sales through seamless integration.
- Building upon principles uncovered in Marketing I, this course will assist you in developing an integrated Full-Circle Marketing Matrix.
- Discover your marketing opportunities, your strengths, weaknesses, and position your vis-à-vis competition.
- Here, we review and identify in order of customer importance all factors that separate your brand, product, or company.
- Identify and implement the action steps necessary to create the "brand footprint" that will open and exploit your market opportunities.
You will be leaving the PDCA website to take this course and the corresponding exam.