This blog is providing follow up tools for painting contractors that are interested in
researching their current SEO after listening to the recent PaintED Podcast, "Busting SEO Myths with Aaron Hockel."
Google Mobile Friendly Test: Use this test to determine if your current website is mobile
friendly and has a responsive design. This is important for all aspects of online
marketing, not just SEO, because more than 50% of searches and website visits take
place on mobile devices.
Moz Open Explorer Test: This is one of the best SEO software’s in existence and their
website offers tons of great educational content as well. The Open Explorer will let you
run a free test to see your current domain authority, how many backlinks you currently
have to your site and where they come from. Just put in your website to run this free test.
Digital Location Scan: Use AltaVista Strategic Partner’s free testing tool, powered by
YEXT, to scan your painting business’s name, address, and phone number information
across 60+ popular online directories. This scan will show you which sites currently have
errors and your overall percentage of errors. Building consistent listings across these sites
is a proven way to boost your SEO profile.
Google Page Index Request: It is estimated that Google crawls the entire web every 30 to
45 days to refresh its index of pages. This means you could post a blog and or build a
backlink that won’t get picked up for over a month. Use this tool to submit your new
content directly to Google. This is especially important if you have just created a new
200+ Local Citation Directories: This list, while a little bit older, is a great starting point
for any painter that wants to begin building online citations for their business. The list can
be sorted by Domain Authority and it is good idea to start with higher domain authority
sites and work your way down the list. There are a couple directories on here that are no
Have a question about these tools? The online marketing experts at AltaVista Strategic
Partners will be happy to answer them for free!