This blog is providing follow up information for painting contractors that are interested in hiring an SEO company after listening to the upcoming PaintED Podcast.
Question 1: What is my current domain authority?
Use the Moz tool above to know your domain authority before the conversation. Their answer should be the same or very close.
Question 2: How many blogs will you post to my website every month?
Any number between 1 and 4 is appropriate. An outrageous number of 20 or no concrete number should be considered a major red flag.
Question 3: How many do follow anchored backlinks will you build to my website every month?
There is no right number, but they should give you a realistic number which could be 1, 5, 10, or even 20. If they say something outrageous like 100, skirt giving any number consider that a major red flag.
Question 4: What is your strategy for building business citations in major and local directories?
There should absolutely be a strategy for, and it should include building accurate listing in at least 50+ directories. Follow up by asking them to provide 5 hyperlocal directories.
Question 5: What is your strategy for social media posts?
For this question, you are just looking to make sure it is part of the strategy and that it sounds reasonable – twice a week, we just share your blog posts, daily, etc. Every provider will be a little bit different in this area, but it should be part of the plan.
Question 6: How do we develop our keyword strategy?
Have them explain who will be responsible for developing the keyword strategy. Is it collaborative, is it on you, on them? Make sure they understand commercial or residential painting terms and ask them to provide a list of 5 to 10 keywords they think make sense for your business.
Question 7: What is your prediction for our success in 3 months?
This is a trap question. Their answer should be that it will take at least 6 months to start seeing results. If they promise “we will have you ranked number 1” – RUN! This is a promise no legitimate SEO company would ever make.
Want a free SEO consultation and proposal from an online marketing company that will already include the answers to all these questions? Contact the online marketing experts, and PDCA Members, at AltaVista Strategic Partners.