What's the point of having a website if it's not bringing you business? We spend a lot of time looking at contractor websites and we find that many of them are losing business because they are making the same common mistakes.
Here are the 3 mistakes we see most often that can have a huge impact on your site's effectiveness.
1. Hiding Important Information
We are surprised at how often crucial information is hard to find or non-existent on service provider websites. We recommend that every business include their service list, service area, and contact information on their home page. If potential customers can't determine if you provide what they need or can't figure out how to contact you then you are missing out on leads.
2. No Personal Touch
Pictures are truly worth a thousand words. Including pictures of your business owners and employees will help differentiate you from your competition, and let your prospective customers know that they are dealing with real people instead of a faceless company.
3. Not Mobile Friendly
Try this simple test, go to your OWN website from your mobile device. Was it easy to find what you wanted?
The amount of time people browse the internet on their phones is increasing daily. If your website isn't easy to use on mobile devices many of your potential customers are going to leave.
Not only will you lose leads, but search engines will rank your website higher if it's mobile friendly. This could lead to search engines like Google pushing your website listing ahead of your competitors.
Having a mobile friendly site will not only drive more prospects to your site, but will help convert the prospects into leads once they get there.
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