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Member Spotlight: Joe Elmore

Posted By Christine O'Connell, Thursday, October 5, 2017

Armor Tough Coatings (White Lake, MI)

Joe Elmore opened Armor Tough Coatings in February of 2014.  After working for a local industrial contracting company for 8 years, he decided he wanted to start doing things his way.  “I now enjoy waking up for work every day.  I could not have made a better decision in life, other than asking my girlfriend to be my wife. We are getting married in June of 2017.”


Armor Tough Coatings is a company of about 4 field employees, and they strive for perfection each and every day. Joe says: “I love waking up to go to work the next day and love to employ people who think the same way. We specialize in both residential painting and industrial painting (heavy machinery). We try to stick to what we are good at. Luckily, I have been doing Industrial machinery painting for 10-12 years, so that is a service that we can offer.  It provides a great profit for the company. We also do residential painting that ranges from interior, exterior, and epoxy flooring to cabinet refinishing.”


About a year after Joe started his business he joined a painting group on Facebook where he was introduced to many professional people who worked for themselves.  He also became acquainted with a successful businessman who introduced him to PDCA.  He called the PDCA National office and got the information he needed to convince him he needed to join right away.


Joe’s PDCA membership has benefited his company in a variety of ways.


“The Standards for the correct prep have been most valuable in my business. Before I knew of these Standards, I would bend over backwards to make sure things were perfect while using a spotlight to be sure. Now I know that doesn't have to be the case to do a great job!


Being part of the PDCA has helped me meet some great people.


The seminars that are put on by the PDCA and paint vendors have been remarkable. I have had the chance to go to a couple of the local seminars that featured PDCA speakers. The knowledge and professional contacts I have gained are only a few of the valuable benefits. The PDCA membership has helped me grow my awareness of professionalism, which allows me to give 110% to our clients. Also, by putting me in touch with like-minded professionals (online or in person), I can strive to be better than the ‘standard’ painting contractor.”


When asked what he considered the top concerns of painting contractors today, Joe had this to say. “When I meet new people, I tend to hear a lot of stories about other painting contractors. Unfortunately, they are almost always negative. My concerns are that they are not portraying themselves or their company very professionally. Another concern is that some companies are not doing everything that they can to ensure a quality, final product, for a paying customer.”


Joe’s advice to fellow members: “I recommend diving right into the PDCA and all that it has to offer. The membership fee pays for itself immediately!  Contractor College, that can be accessed by you and your employees is a game changer. This is a great place to start in order to begin to grow your painting business. Also, the webinars are always on topics that seem to be on everyone's mind, and if you cannot make it to the live webinar, they are always recorded to watch anytime.”

“I used to think painting was a bad profession to be in, but when I joined other like-minded professionals in the PDCA, I realized that it can be a thriving business.  It changed my thinking altogether. This has made it easy to look and be as professional as I can. I also make sure that our clients get as much value as possible out of our services and have open lines of communication to ensure we are meeting that goal.”  Joe Elmore





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